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- The tone COVID-19 will set for the holiday retail season.
- Purchasing and returns trends sourced from our 300 brand and retail partners.
- Thanksgiving closures in major US retail stores and the impact that will have on consumer behavior.
- The actions physical stores and online retailers can take to position themselves to succeed during and post holiday season.
We examined past holiday trends coupled with the changes that have occurred since the start of COVID-19, to give an enhanced trajectory of e-commerce purchases through the peak season.
Purchase Trends by Vertical
The holidays will affect consumer buyer behavior differently based on the apparel vertical. We provide predictions for the key verticals for this year's festive season.
Returns have drastically decreased with retailers adjusting return policies, but with a greater shift to e-commerce purchasing we provide our insights of what to expect.